THE TASTE INTELLIGENCE TRILOGY | DRINKS | Episode II. Influence — Who Taught Us What to Like?
“Bartenders, sommeliers, chefs and servers don’t simply serve what we choose. They help shape what we choose. The best hospitality professional isn’t the person who tells you what to choose, but the person who makes you want to discover something new.”
THE TASTE INTELLIGENCE TRILOGY | DRINKS | Episode I. Perception — How We Taste Before We Taste
“We are not only tasting the drink. We are tasting the context. Perhaps taste is not simply what is inside the glass, but everything we bring to it.”
Can Taste Be an Inseparable Part of Branding?
By Dr. Yana Steudel
Perhaps one day they will define their own corporate taste as well.
The eye sees the logo. The palate tastes the brand.