# THE TASTE INTELLIGENCE TRILOGY | DRINKS | Episode III. Choice — Who Is Really Choosing What We Drink?
Are we persuading people to buy something, or helping them discover something they might genuinely love?
Perhaps the true measure of our influence isn’t what we sell, but what we help people discover.
THE TASTE INTELLIGENCE TRILOGY | DRINKS | Episode II. Influence — Who Taught Us What to Like?
“Bartenders, sommeliers, chefs and servers don’t simply serve what we choose. They help shape what we choose. The best hospitality professional isn’t the person who tells you what to choose, but the person who makes you want to discover something new.”
THE TASTE INTELLIGENCE TRILOGY | DRINKS | Episode I. Perception — How We Taste Before We Taste
“We are not only tasting the drink. We are tasting the context. Perhaps taste is not simply what is inside the glass, but everything we bring to it.”
The Power of Ice
By Raúl Ferreira
What if the future of cocktails isn’t about adding more…
…but preserving more?
Can cold itself become the most natural way to preserve a cocktail?