AFTER UMAMI: THE NEXT DIMENSION OF TASTE
By Dr. Yana Steudel
We are moving beyond simply designing what something tastes like.
We are beginning to design how the brain tastes the taste.
How Taste Builds Trust. Why we trust what we know, expect, and recognize.
By Christoph Büchner
Trust rarely begins with facts. It begins with a feeling. And hardly any other sense triggers this feeling as immediately as taste.
Can Taste Be an Inseparable Part of Branding?
By Dr. Yana Steudel
Perhaps one day they will define their own corporate taste as well.
The eye sees the logo. The palate tastes the brand.
Why Does Temperature Change Flavor?
By Ernest Jagodziński
Temperature does not only change the product.
Temperature changes the way we experience the product.
The same taste is not the same experience
How should we design a product so that it creates the experience we intend — in the context in which it will actually be experienced?