THE TASTE INTELLIGENCE TRILOGY | DRINKS | Episode I. Perception — How We Taste Before We Taste
“We are not only tasting the drink. We are tasting the context. Perhaps taste is not simply what is inside the glass, but everything we bring to it.”
Can Taste Be an Inseparable Part of Branding?
By Dr. Yana Steudel
Perhaps one day they will define their own corporate taste as well.
The eye sees the logo. The palate tastes the brand.